Ancient tradition and tribal art have been declining, …, stated folklore researcher J Srinivasaiah. Globalization has triggered the emergence of a synthetic macro-culture…is gaining popularity day-to-day and silently engineering the gradual attrition of tribal/folk art and tradition. Pair of gold earrings, 1st century BCE, Andhra Pradesh.The Indian subcontinent has the longest continuous legacy of jewellery-making, with a history of over 5,000 years. Using jewellery as a store of capital stays more common in India than in most modern societies, and gold seems all the time to have been strongly preferred for the metallic. India and the encompassing areas were essential …